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2/14/25: TikTok Reinstated & A Superbowl Win

Writer: HK DigitalHK Digital

Updated: Feb 24


First Impression

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Platform News

 

TikTok is Back! 

  • TikTok reinstated in US app stores after assurance from the attorney general

 Google Tightens Customer Match

  • Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance.

Perplexity Wins by Skipping the Superbowl

  • Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%

 

In Other News

 
  • OpenAI's board unanimously rejected Elon Musk's $97.4 billion takeover offer, with chairman Bret Taylor calling it an "attempt to disrupt his competition."

 

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.

 

 
 
 

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